Privacy policy

In this Privacy Policy, meeting like bellemichelle.com collects, uses and discloses personal information when you visit or make purchases on the Site.

Contact

After reviewing this structure, if you have further questions, would like more information about privacy practices, or would like to file a complaint by emailing us at info@bellemichelleusa.com

Collection of personal information

Personal data is collected when:

  • you visit a website;
  • you create an account on the website;
  • you make a purchase on the website or at our points of sale of the distribution network;
  • you subscribe to the newsletter;
  • you register for one of our loyalty programs;
  • you share content on social networks such as Instagram, Facebook, Pinterest or Twitter using tags or hashtags containing the names of our brand;
  • you visit one of the points of sale from our distribution network;
  • you contact us: you call or submit a request or complaint to us;
  • when you have consented to third parties to send us your personal data.

3. What personal data do we collect?

We consider all information that can directly or indirectly identify you as "personal information". We may collect the following personal data:

  • personal data that you provide to us when making a purchase in the online store, such as: surname, first names, gender, telephone numbers, address, e-mail address, username, passwords, date of birth and etc;
  • payment method information, in particular credit card number and expiration date;
  • information about orders, such as: transaction number, purchase history;
  • information containing content such as: photos, videos, reviews, comments, etc .;
  • information from social media accounts (username, location, etc.), information about sent and shared posts that contain a hashtag with the name of the brand in the shared content;
  • technical information, in particular the IP address of your device and information about how the device navigates our website, as well as information about your preferences, interests, activity on the website and loyalty program;
  • other information that you provided when contacting us or received from third party providers.

4 - Why is your personal data collected?

Personal data may be collected mainly for the following purposes:

  • administration of the bellemichelle.com website and improving the quality of services. This processing is necessary for the purposes of the legitimate interests mentioned above;
  • processing your orders (conclusion and performance of a sales contract, delivery, invoicing, etc.) for products in the assortment of online store. This processing is necessary to perform the contract to which you are a party;
  • for customer relationship management (CRM), in particular to better understand customer preferences and provide personalized offers about our products and services (in particular via e-mail, SMS, social networks or other media and through displaying targeted advertisements on websites and social networks), in order to perform the contract regarding your participation in the loyalty program and the maintenance and servicing of your user account. For this purpose, we may perform segmentation operations based on preferences, interests and purchases, analyze site browsing to better qualify our database. Creating an account allows us to personalize consumer needs. We also allow you to place an order as a guest and make purchases without registration. Processing takes place with explicit consent or is necessary for the purposes of providing services provided electronically;
  • to study social interactions. Data processing is carried out with the consent of the Customer;
  • conducting the competition, in particular selecting the winners of the competition and issuing prizes;
  • where appropriate, data is collected for the prevention and detection of fraud, crime and litigation management. This processing is necessary for the purposes of the legitimate interests referred to above;
  • data processing necessary to manage the Customer's request (regarding the provision of advice, participation in promotional campaigns, complaints, the right to withdraw from the contract, rectification or deletion of data, etc.). Such data processing is carried out in order to fulfill the Customer's request;
  • we may use information about our Customers in an anonymous and/or aggregated way for demographic profiling, research, analysis and other similar purposes;
  • personal data may also be used in a manner other than that specified in the Privacy Policy (e.g. in order to fulfill legal obligations arising from regulations, e.g. tax and accounting regulations or to pursue claims and defend against claims, also by third parties), but always in accordance with applicable law.

5 - Do we disclose your personal information?

We never sell personal information to other companies for marketing purposes.

Personal data that we collect about Customers may be transferred or made available to our trusted partners for the purposes of processing, as well as to third parties - service providers acting on our behalf, in order to (process and fulfill the order, secure payments, evaluation, review, analysis and management of digital campaigns as well as in anonymized and/or aggregated form to third parties for demographic profiling, research, analysis and other similar purposes, etc.). We authorize service providers to use personal data only to the extent necessary to provide services on our behalf or to comply with legal requirements. We ensure that your personal data is always protected and secured.

Service providers - third parties may be located in the European Economic Area (EEA) or outside it. In the case of locating service providers in countries that do not provide the same level of personal data protection.

Please be advised that, in accordance with applicable laws, we are also required to transfer personal data to local authorities if required to do so by law or as part of an investigation initiated in accordance with applicable laws.

6 - How will we protect information about you?

Depending on the type of personal data and the related risk, we apply appropriate precautions, technical and organizational security measures to ensure the security and confidentiality of personal data and to prevent their change, damage or transfer to unauthorized entities.

Use of personal information

We use your personal information to provide you with our services, which include: offering products for sale, processing payments, shipping and fulfilling your order, and informing you of new products, services, and offers.

Legal basis

In accordance with the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information on the following legal grounds:

  • your consent;
  • Performance of the contract between you and the Site;
  • Compliance with our legal obligations;
  • To protect your vital interests;
  • To carry out a task carried out in the public interest;
  • For our legitimate interests that do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we retain your personal information for our records until you ask us to delete that information. For more information about your future right to erasure, see the Your Rights section below.

 

Your rights

GDPR

If you are an EEA resident, you have the right to access the personal information we hold about you, to transfer it to the new service, and to request that your personal information be corrected, updated or deleted. If you would like to exercise these rights, please contact us using the contact information provided above. 

Your personal information will initially be processed in Ireland and then transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfer complies with the GDPR, see the Shopify GDPR White Paper: https://help.shopify.com/en/manual/your-account/privacy/GDPR .

 

Cookie

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.


Cookies Necessary for the Functioning of the Store

Name Function Duration
_ab Used in connection with access to admin. 2y
_secure_session_id Used in connection with navigation through a storefront. 24 hours
_shopify_country Used in connection with checkout. session
_shopify_m Used for managing customer privacy settings. 1y
_shopify_tm Used for managing customer privacy settings. 30min
_shopify_tw Used for managing customer privacy settings. 2w
_storefront_u Used to facilitate updating customer account information. 1 min
_tracking_consent Tracking preferences. 1y
c Used in connection with checkout. 1y
cart Used in connection with shopping cart. 2w
cart_currency Used in connection with shopping cart. 2w
cart_sig Used in connection with checkout. 2w
cart_ts Used in connection with checkout. 2w
cart_ver Used in connection with shopping cart. 2w
checkout Used in connection with checkout. 4w
checkout_token Used in connection with checkout. 1y
dynamic_checkout_shown_on_cart Used in connection with checkout. 30min
hide_shopify_pay_for_checkout Used in connection with checkout. session
keep_alive Used in connection with buyer localization. 2w
master_device_id Used in connection with merchant login. 2y
previous_step Used in connection with checkout. 1y
remember_me Used in connection with checkout. 1y
secure_customer_sig Used in connection with customer login. 20y
shopify_pay Used in connection with checkout. 1y
shopify_pay_redirect Used in connection with checkout. 30 minutes, 3w or 1y depending on value
storefront_digest Used in connection with customer login. 2y
tracked_start_checkout Used in connection with checkout. 1y
checkout_one_experiment Used in connection with checkout. session
checkout_session_lookup Used in connection with checkout. 3w
checkout_session_token_<<token>> Used in connection with checkout. 3w
identity-state Used in connection with customer authentication. 24 hours
identity-state-<<token>> Used in connection with customer authentication. 24 hours
identity_customer_account_number Used in connection with customer authentication. 12w

Reporting and Analytics

Name Function Duration
_landing_page Track landing pages. 2w
_orig_referrer Track landing pages. 2w
_s Shopify analytics. 30min
_shopify_d Shopify analytics. session
_shopify_s Shopify analytics. 30min
_shopify_sa_p Shopify analytics relating to marketing & referrals. 30min
_shopify_sa_t Shopify analytics relating to marketing & referrals. 30min
_shopify_y Shopify analytics. 1y
_and Shopify analytics. 1y
_shopify_ga Shopify and Google Analytics. session
customer_auth_provider Shopify analytics. session
customer_auth_session_created_at Shopify analytics. session

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies using your browser's controls, often found in your browser's "Tools" or "Settings" menu. For more information on how to change your browser settings or how to block, manage or filter cookies, please refer to your browser's help file or websites such as: www.allaboutcookies.org .

Also, please note that blocking cookies cannot completely prevent how we share information with third parties, such as our advertising partners. To exercise your rights or opt out of certain uses of your information by these parties, please follow the instructions in the Behavioral Advertising section above.

Do not track

Please note that because there is no consensus across the industry on how to respond to Do Not Track signals, we do not change our data collection and use practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time to reflect, for example, changes in our practices or for other operational, legal or regulatory reasons.

Complaints

As noted above, if you would like to file a complaint, please contact us by email or by mail using the details provided in the "Contact Us" section above or use our email info@bellemichelleusa.com

If you are not satisfied with our response to your complaint, you have the right to lodge a complaint with the relevant data protection authority. You can contact your local data protection authority.

Last update:  07.05.2023